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Fred Bread SG & The Toast Story
7 Ang Mo Kio Street 66, #01-02 Flora Vista, Singapore 567708
Opening Hours
STAMPEDE Score
Moderate confidenceScore: 95 / 100
Based on 5 data points · Updated 9 days ago
Editor’s Note
Last updated 30 May 2026
Our take: Fred Bread SG & The Toast Story offers a unique, almost omakase-style bread and coffee experience, rather than a typical grab-and-go bakery.
The emphasis is on thoughtful pairings and an interactive tasting journey, guided by the owner, Fred.
Reviewers consistently highlight the high quality of ingredients, from the Hokkaido milk bread and black sesame bread to the unique house-brand jams like lychee & orange flower, and specialty coffee blends.
The Mentaiko Toast receives particular praise for being a standout.
We note the consistent mention of the owner's passion and detailed explanations of flavour profiles and pairings, which contribute significantly to the overall experience.
The soups, such as roasted tomato, mushroom, pumpkin, and potato leek, are also frequently lauded as excellent accompaniments.
We think this spot is best for those seeking a leisurely, educational, and intimate food experience.
It's not a quick stop, but rather a destination for appreciating artisanal bread, coffee, and spreads.
We'd recommend going with an open mind, ready to engage with the curated selections.
Signature
Mentaiko Toast
Best time
For a relaxed, unhurried experience
Score: 95 · 5 sources
What customers say
Fred Bread SG & The Toast Story consistently delivers an exceptional, omakase-like bread and coffee experience, largely due to owner Fred's passionate guidance and deep product knowledge.
Customers rave about the high-quality, thoughtfully paired artisanal breads like Hokkaido milk bread and mentaiko toast, alongside unique house-brand jams and expertly brewed coffees.
The cozy, welcoming atmosphere and attentive service contribute to a relaxing and educational tasting journey, making it a highly recommended destination for bread and coffee enthusiasts.
Google Reviews
Day 6 of CNY, a group of friends visited Fred Bread SG & The Toast Story and had a truly delightful experience. The café is cosy and welcoming, with charming touches like colourful bread toasters that…
we came excited as bread lovers, and it really exceeded our expectations! freddie was a passionate, sincere and fun host. the entire experience was enjoyable and very interactive. atmosphere and inte…
Don't expect the usual sit and eat experience, this was a really unique and amazing experience. Fred was super welcoming and friendly, he explained his menu and all the different flavour profiles of c…
Fred Café is an absolute delight — a quaint little spot that exudes warmth, thoughtfulness, and genuine passion. You can tell right away that Fred has poured a lot of pride and effort into every detai…
My first visit and everything is just perfect! Love all their set menus! Whether it’s the spread set or cheese set, Hokkaido Milk bread, Black Sesame bread, Nai Su Toast or Mentaiko Toast, everything…
Reviews from Google
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