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Guilt Free Food by Joyce
308 Telok Kurau Road , Vibes East Coast #01-23 (pls walk to the back of the condo, unit is non road facing, Singapore 423858
Guilt Free Food by Joyce is a bakery located in Bedok at 308 Telok Kurau Road in Vibes East Coast. The shop is situated at the back of the condo, so visitors should walk through to find unit #01-23. Customers note the quality of offerings at this neighbourhood bakery.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 95 / 100
Based on 5 data points · Updated 1 month ago
Editor’s Note
Last updated 21 Jul 2026
Our take: Guilt Free Food by Joyce has garnered significant praise for its gluten-free, egg-free, and low-sugar baked goods, particularly the cinnamon rolls.
Reviewers consistently highlight the exceptional texture—soft, fluffy, and chewy—despite the dietary restrictions.
The cinnamon rolls are frequently described as not overly sweet, striking a good balance that allows for indulgence without guilt.
Many appreciate the option to pre-heat or toast the rolls, which enhances their aroma and texture.
The brand also receives commendation for its friendly service and the owner's personal touch, including WhatsApp delivery arrangements.
We think this is a strong option for those with dietary restrictions or anyone seeking a healthier alternative to traditional pastries.
The consistent positive feedback on the cinnamon rolls suggests they are a must-try.
Best for those seeking delicious, health-conscious baked goods, especially the gluten-free cinnamon rolls.
Signature
gluten-free cinnamon rolls
Score: 95 · 5 sources
What customers say
Customers consistently praise Guilt Free Food by Joyce, particularly highlighting the gluten-free cinnamon rolls for their soft, fluffy texture and balanced sweetness, despite being free from gluten, eggs, and sugar.
Many appreciate the friendly and dedicated service from Joyce herself, often going the extra mile for customers.
The products are frequently described as delicious, healthy, and guilt-free, making them suitable for various dietary needs.
Google Reviews
I discovered Guilt Free Food after watching their startup story on CNA’s The Long Game, and it made me curious enough to go try their cinnamon rolls for myself. I’m happy to say they did not disappoi…
I personally have a gluten intolerance, and a friend recently introduced me to Guilt Free Food by Joyce. I’m so glad I tried it—and I’ll definitely be getting more! The absolute star of the show for…
Very soft and fluffy cinnamon rolls. Got the mini rolls from their pop up store. Froze it and reheated them in the microwave. Not too sweet but did wish for a more glazed top and stronger cinnamon fla…
I came across Guilt Free Food by chance. I was walking around the area when I noticed an irresistible scrumptious smell. I looked around, and followed where the aroma was coming from. I was greeted by…
Had the pleasure of buying their high protein banana brownie and lemon cake through their pop up at BFT Paya Lebar, and it's very safe to say that they did a great great job at making high protein bak…
Reviews from Google
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