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Jia Confectionery
49 Sims Pl, #01-46, Singapore 380049
Jia Confectionery is a bakery located at 49 Sims Pl in Geylang, offering freshly baked goods to the neighbourhood. With a 4.3 rating across 36 reviews, it draws regular visitors seeking quality baked items.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 85 / 100
Based on 4 data points · Updated 1 month ago
Editor’s Note
Last updated 3 Aug 2026
Our take: Jia Confectionery, nestled in Geylang's Sims Place, is a long-standing bakery known for its handmade pastries.
We see consistent praise for the quality of their bakes, particularly for items like their walnut cake, 'lao gong bing', 'lao po bing', and 'tao sar piah'.
Many reviewers highlight the authenticity and traditional preparation, noting that the cookies, for instance, use real almond and peanut powder.
The $2.30 Blueberry Cheese Tart is frequently mentioned as a standout, praised for its light cream cheese and balanced sweetness.
While their Western bakes seem to be a strong point, some traditional items like the Pineapple Cake and certain oriental pastries have received feedback for lacking pronounced flavour or flakiness.
However, the overall sentiment points to good value for money, with items like the $1.90 yam pastry being called delicious and affordable.
We think this is a solid choice for those seeking quality, handmade baked goods, especially if you're in the area and looking for an alternative to mass-produced options.
Best for those who appreciate traditional, unpretentious bakes.
Signature
Blueberry Cheese Tart
Price
Below $10/person
Score: 85 · 4 sources
What customers say
Jia Confectionery is highly praised for its quality, handmade traditional pastries and Western bakes, with customers consistently highlighting the authentic taste and value for money.
Patrons particularly commend their CNY cookies, walnut cake, 'Balestier' tao sar piah, and white lotus mooncakes, often noting the generous sampling offered by the warm owners.
While Western bakes like the Blueberry Cheese Tart receive strong positive feedback, some traditional oriental pastries like the Pineapple Cake and certain vegetarian options are occasionally found to be less flavorful or have a less flaky texture.
Google Reviews
My husband is very picky with CNY bakes, we went so many places - malls, fairs and even JB but all of the goodies we tried tasted like they were mass produced in the factory. We stumbled upon Jia Con…
This is my go-to stall whenever I want quality handmade pastry for more than 10 years. A real gem hidden in the Sim Place hawker. While alot of attention is on another stall further down due to socia…
I was checking out another viral pastry stall when I noticed this stall selling similar stuff and it's just 2 stall away. Naturally, I got intrigued and bought some items to try. The Blueberry Cheese…
Saw some interesting traditional pastries on display at Jia Confectionary and decided to give them a try. Sampled their yam pastry at just $1.90 — delicious and value for money. Will definitely return…
Reviews from Google
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