Claim this listing to add loyalty, POS, and marketing tools.
Jia Confectionery
49 Sims Pl, #01-46, Singapore 380049
Opening Hours
STAMPEDE Score
Moderate confidenceScore: 85 / 100
Based on 5 data points · Updated 9 days ago
Editor’s Note
Last updated 29 May 2026
Our take: Jia Confectionery is a hidden gem in Sim Place hawker, often overshadowed by more viral stalls, but consistently delivers quality handmade pastries.
We think their strength lies particularly in their Western bakes, with the Blueberry Cheese Tart ($2.30) frequently highlighted for its light cream cheese and balanced sweetness.
Traditional items like the walnut cake, 老公饼, 老婆饼, and tao sar piah also receive high praise for their authentic taste and value.
While some traditional pastries, like the Pineapple Cake ($1.40) and certain vegetarian options, might lack a pronounced flavour or flakiness, the overall consensus points to a dedication to quality ingredients and traditional methods.
The owners are noted for their warmth and generosity, often offering samples.
We'd recommend Jia Confectionery for those seeking handmade, unpretentious bakes that prioritise flavour and quality over modern aesthetics, especially if you're in the area.
It's a reliable spot for traditional treats and surprisingly good Western options.
Signature
Blueberry Cheese Tart ($2.30)
Price
Below $10/person
Score: 85 · 5 sources
What customers say
Jia Confectionery is highly praised for its handmade traditional pastries and Western bakes, with customers consistently highlighting the authentic taste, quality ingredients (especially nuts), and excellent value for money.
While some traditional items like the Pineapple Cake or certain vegetarian options are considered less flavorful or flaky, the Blueberry Cheese Tart and various nut-based cookies receive strong recommendations.
The owners' warmth and generosity, including offering samples, contribute significantly to the positive customer experience.
Google Reviews
This is my go-to stall whenever I want quality handmade pastry for more than 10 years. A real gem hidden in the Sim Place hawker. While alot of attention is on another stall further down due to socia…
My husband is very picky with CNY bakes, we went so many places - malls, fairs and even JB but all of the goodies we tried tasted like they were mass produced in the factory. We stumbled upon Jia Con…
I was checking out another viral pastry stall when I noticed this stall selling similar stuff and it's just 2 stall away. Naturally, I got intrigued and bought some items to try. The Blueberry Cheese…
Let me first state that the stall owners let me taste one whole pistachio cookie, for free. I ended up buying a bottle even though it wasn’t what I’d set out to buy, because it was so surprisingly goo…
Saw some interesting traditional pastries on display at Jia Confectionary and decided to give them a try. Sampled their yam pastry at just $1.90 — delicious and value for money. Will definitely return…
Reviews from Google
More content coming as we discover reviews and videos about this restaurant across the web.
✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.