Claim this listing to add loyalty, POS, and marketing tools.
Neo Kian Guan Confectionery & Cakes (梁健源)
7 Hougang Ave 3, #01-50, Singapore 530007
Opening Hours
STAMPEDE Score
Moderate confidenceScore: 75 / 100
Based on 5 data points · Updated 9 days ago
Editor’s Note
Last updated 30 May 2026
Our take: Neo Kian Guan Confectionery & Cakes offers a range of traditional pastries and biscuits, many of which are increasingly rare in Singapore.
We note consistent praise for their wedding 'xi bing' and mooncakes, with customers highlighting a balanced sweetness and smooth texture.
The almond biscuits are also frequently recommended.
However, we've observed mixed feedback regarding service; while some customers report helpful and kind staff, others describe a cashier who seemed disengaged and unhelpful when asked about products.
We also note a comment about the green bean paste biscuits having a burnt aftertaste and buns being dry, suggesting some inconsistency in product quality beyond their signature items.
Despite these points, it remains a go-to for those seeking traditional bakes.
Verdict: A reliable choice for specific traditional items like wedding cakes and mooncakes, but be prepared for potentially inconsistent service.
Signature
almond biscuits
Score: 75 · 5 sources
What customers say
Neo Kian Guan Confectionery & Cakes is a traditional bakery praised for its wide variety of classic snacks, including wedding cakes (喜饼), glutinous rice rolls, and mooncakes, often highlighted for their balanced sweetness and good texture.
Many customers appreciate the authentic, lovingly made quality and the rarity of finding such items elsewhere.
However, some experiences with staff have been negative, citing unhelpful or annoyed cashiers, and certain items like buns have been described as dry or having an average taste with burnt aftertastes.
Google Reviews
A traditional bakery with bakes lovingly made by the cutest grandma. Huge variety of snacks - most of which are difficult to find in Singapore these days (either that or they're severely overpriced).…
Place has a variety of pastries but nobody is ready to help. Cashier did not appear keen to help customers. When asked about a particular pastry she appeared annoyed at being asked for information. Sh…
I received a box of wedding traditional cakes. You can find similar cakes in other traditional confectionary shops but think the cakes from this shop offer a more balanced sweet taste and texture. I d…
Located in Hougang area under the HDB flats. One of the few traditional biscuits & cake shop left. The almond biscuits is good, the sweet green bean paste biscuits average burnt smell aftertaste. I ca…
Enjoyed the mooncakes! Pleasant amount of sweetness along with smooth texture! Will definitely get it again next time!
Reviews from Google
More content coming as we discover reviews and videos about this restaurant across the web.
✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.