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Neo Kian Guan Confectionery & Cakes (梁健源)
7 Hougang Ave 3, #01-50, Singapore 530007
Neo Kian Guan Confectionery & Cakes is a bakery located in Hougang at 7 Hougang Ave 3. The shop offers a selection of confectionery and cakes, drawing consistent visits from the neighbourhood.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 75 / 100
Based on 4 data points · Updated 1 month ago
Editor’s Note
Last updated 3 Aug 2026
Our take: Neo Kian Guan Confectionery & Cakes is a long-standing neighbourhood bakery in Hougang, known for its traditional confectionery and cakes.
We see consistent praise for their traditional wedding cakes (喜饼), with customers highlighting the balanced sweet taste and texture.
Many reviewers appreciate the generous portions and the kind service from the owners, particularly when purchasing larger orders like wedding cakes.
One customer specifically mentioned the glutinous rice rolls, priced at $2 per box, as another good option.
However, we note some inconsistency in service.
While many describe the owners as kind and helpful, there's a report of a cashier being unhelpful and annoyed when asked about products.
This suggests that while the products themselves are generally well-regarded, the customer experience can vary.
We'd recommend visiting for their traditional bakes, especially if you're in the market for items like wedding cakes, but be prepared for potentially varied service interactions.
Signature
traditional wedding cakes (喜饼)
Score: 75 · 4 sources
What customers say
Neo Kian Guan Confectionery & Cakes is praised for its traditional bakes, especially the wedding 喜饼, which customers find delicious, balanced in sweetness, and reminiscent of homemade quality.
The shop is also noted for its wide variety of hard-to-find traditional snacks.
While many customers highlight the kind and helpful service from the owners and staff, there are instances where service from the cashier has been perceived as unhelpful or annoyed.
Google Reviews
Ordered the traditional wedding 喜饼 from this neighborhood confectionery shop for my son’s guo da li. What I received from them is great service, generous and of cause the nice, delicious home made 喜饼…
A traditional bakery with bakes lovingly made by the cutest grandma. Huge variety of snacks - most of which are difficult to find in Singapore these days (either that or they're severely overpriced).…
I received a box of wedding traditional cakes. You can find similar cakes in other traditional confectionary shops but think the cakes from this shop offer a more balanced sweet taste and texture. I d…
Place has a variety of pastries but nobody is ready to help. Cashier did not appear keen to help customers. When asked about a particular pastry she appeared annoyed at being asked for information. Sh…
Reviews from Google
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