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Neo Kian Guan Confectionery & Cakes (梁健源)

4.1(51)on Googlebakeryhougang

7 Hougang Ave 3, #01-50, Singapore 530007

Neo Kian Guan Confectionery & Cakes is a bakery located in Hougang at 7 Hougang Ave 3. The shop offers a selection of confectionery and cakes, drawing consistent visits from the neighbourhood.

Takeout

Opening Hours

Today (Monday)7:30 AM – 5:00 PM

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STAMPEDE Score

Moderate confidence
BSolid

Score: 75 / 100

Food quality85
Value for money80

Based on 4 data points · Updated 1 month ago

Editor’s Note

Last updated 3 Aug 2026

Our take: Neo Kian Guan Confectionery & Cakes is a long-standing neighbourhood bakery in Hougang, known for its traditional confectionery and cakes.

We see consistent praise for their traditional wedding cakes (喜饼), with customers highlighting the balanced sweet taste and texture.

Many reviewers appreciate the generous portions and the kind service from the owners, particularly when purchasing larger orders like wedding cakes.

One customer specifically mentioned the glutinous rice rolls, priced at $2 per box, as another good option.

However, we note some inconsistency in service.

While many describe the owners as kind and helpful, there's a report of a cashier being unhelpful and annoyed when asked about products.

This suggests that while the products themselves are generally well-regarded, the customer experience can vary.

We'd recommend visiting for their traditional bakes, especially if you're in the market for items like wedding cakes, but be prepared for potentially varied service interactions.

Signature

traditional wedding cakes (喜饼)

Score: 75 · 4 sources

What customers say

Neo Kian Guan Confectionery & Cakes is praised for its traditional bakes, especially the wedding 喜饼, which customers find delicious, balanced in sweetness, and reminiscent of homemade quality.

The shop is also noted for its wide variety of hard-to-find traditional snacks.

While many customers highlight the kind and helpful service from the owners and staff, there are instances where service from the cashier has been perceived as unhelpful or annoyed.

Traditional wedding 喜饼 qualityVariety of traditional snacksKind and helpful owner/staffInconsistent cashier service
75% positive0% neutral25% negative

Google Reviews

★★★★★am chiam· 2 months ago

Ordered the traditional wedding 喜饼 from this neighborhood confectionery shop for my son’s guo da li. What I received from them is great service, generous and of cause the nice, delicious home made 喜饼…

★★★★★Crystal Loop· a year ago

A traditional bakery with bakes lovingly made by the cutest grandma. Huge variety of snacks - most of which are difficult to find in Singapore these days (either that or they're severely overpriced).…

★★★★★david chin· 3 years ago

I received a box of wedding traditional cakes. You can find similar cakes in other traditional confectionary shops but think the cakes from this shop offer a more balanced sweet taste and texture. I d…

★★★★Hui Hwang Sim· 7 months ago

Place has a variety of pastries but nobody is ready to help. Cashier did not appear keen to help customers. When asked about a particular pastry she appeared annoyed at being asked for information. Sh…

Reviews from Google

More content coming as we discover reviews and videos about this restaurant across the web.

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