Claim this listing to add loyalty, referral program, and marketing tools.
Trusted by 21 outlets across Singapore
16,000+ members · 4,500+ coupons redeemed · 1,400+ referrals generated
PrimaDéli
201B Tampines Street 21, #01-1089, Tampines N 2, Shopping, Street, Singapore 522201
PrimaDéli is a bakery located at 201B Tampines Street 21 in Tampines. The establishment has received 19 customer reviews on Google.
Opening Hours
Want a loyalty program here?
Sign up to be notified when PrimaDéli launches their rewards program.
STAMPEDE Score
Moderate confidenceScore: 20 / 100
Based on 5 data points · Updated 1 month ago
Editor’s Note
Last updated 21 Jul 2026
Our take on PrimaDéli's Tampines outlet suggests a significant inconsistency in both product quality and service.
While the waffles are frequently mentioned as a draw, with the blueberry waffle noted for ample filling and a soft texture, there are recurring complaints about long wait times and queue-cutting, with some customers waiting 20 minutes or more.
The staff's handling of orders, particularly for waffles, appears to be a point of contention, with reports of those who ordered later or are 'familiar faces' receiving their items first.
Beyond waffles, the quality of other items like donuts has been called into question, with one customer reporting a 'spoilt milk taste' and an unhelpful response from staff regarding a refund.
The outlet is also noted for having a smaller selection of cakes, pastries, and bread compared to other PrimaDéli branches.
We'd recommend this outlet only if you're in the immediate vicinity and have a craving for their waffles, but be prepared for potential service issues and a wait.
It's not a destination for a diverse bakery selection or a quick grab-and-go experience.
Signature
waffle
Wait time
20-30 minutes for waffles during peak hours
Score: 20 · 5 sources
What customers say
Public sentiment for PrimaDéli, particularly the Tampines outlet, is largely negative, driven by significant operational issues and product quality concerns.
Customers frequently complain about slow service, perceived queue-cutting, and staff inattentiveness, especially concerning waffle orders.
There are also serious concerns about the quality of non-waffle items, such as spoiled donuts, and a lack of variety compared to other outlets.
While waffles are generally considered a traditional favorite and inexpensive, their quality can be inconsistent, sometimes being overcooked.
Google Reviews
Their donut is the best among all other prima deli. Same brand but somehow this branch donut is soft and nicer.
I am freq choc waffle buyer. The chocolate is watery. A year ago it was good. The waffle by itself is really good. I would get their plain waffle and use my own chocolate spread.
Ordered 2 waffles just now (30 March 7:25 p.m) and staff was using the tongs meant for waffles with a dirty rag to clean the waffle making machine. Then proceeded to use the same dirty tongs to pick u…
The worst bakery I have ever been to. Today I went to get a waffle from them (waffle is alright, I'm a frequent purchaser), however i looked over and saw some sticks of donuts which looked rather ple…
They took so long to give the waffles. When I ordered first they continually give the waffles to those who have ordered after me and familiar faces that have ordered before which also have ordered aft…
Reviews from Google
More content coming as we discover reviews and videos about this restaurant across the web.
✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.