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PrimaDéli
205 Hougang St 21, #01-09 Heartland Mall, Singapore 530205
PrimaDéli is a bakery located in Hougang at Heartland Mall. The shop offers baked goods to the neighborhood, with customers providing varied feedback on their offerings.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 25 / 100
Based on 5 data points · Updated 1 month ago
Editor’s Note
Last updated 21 Jul 2026
Our take: PrimaDéli, particularly the Hougang outlet, appears to be struggling with consistent product quality and customer service.
Multiple recent reviews highlight issues with their once-popular waffles, describing them as dry, tasteless, not hot, and undercooked, with cheese failing to melt.
This suggests a significant dip from their previous standard.
Beyond the food, there are recurring complaints about staff attitude, with instances of unfriendliness and rude responses when customers raise concerns, even for simple queries like identifying waffle types.
While some customers still appreciate their cakes, the overall experience seems to be marred by these operational shortcomings.
We'd recommend exercising caution when visiting this particular outlet, especially if you're looking for their waffles or expect pleasant service.
It seems to be a hit-or-miss experience, with more misses reported recently.
Signature
waffles
Score: 25 · 5 sources
What customers say
Public sentiment for PrimaDéli, particularly at the Hougang outlet, is predominantly negative, with customers frequently expressing disappointment over declining food quality, especially for waffles which are described as dry, hard, and poorly cooked.
Recurring issues with staff attitude, including rudeness and unhelpfulness, significantly detract from the customer experience, leading to cancelled orders and a general sense of dissatisfaction.
While some customers acknowledge a past fondness for their cakes and waffles, current experiences highlight a perceived drop in standards.
Google Reviews
I used to love their waffle, generous filling and the waffle is just nice not too dry. I always buy one whenever I go heartland mall. But today there’s a very unfriendly staff Chinese girl with glasse…
Served by a disgruntled staff, the worst waffle I’ve had in my entire life… I used to love their waffles and was so shocked by how dry and tasteless it was :(
The cake had odd lines showing. Writing on the cake was also smudge. Staff kept asking if it was okay (passive aggressively) and when we reflected the issue, staff kept saying this is how it is suppos…
The waffles not even hot and well cooked (the colour is very light) when was just made. And the cheese wasn’t even melted. (If is hot enough, it will def melt) I don’t know why the standard has became…
Waffle is quite disappointing. Used to have thick and soft waffle. The quality now is hard and dry and the heat setting control is bad. Most probably they have cut down on their batter ratio causing i…
Reviews from Google
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