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River Ash Bakery
183 Jalan Pelikat #B1-40 The Promenade (Outdoor, 183 Jln Pelikat, #B1-40 beside Escalator, Singapore 537643
River Ash Bakery is a bakery located in Hougang at The Promenade shopping centre on Jalan Pelikat. The outdoor outlet sits at unit B1-40 beside the escalator. Customers have noted their offerings across 224 reviews on Google.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 65 / 100
Based on 5 data points · Updated 1 month ago
Editor’s Note
Last updated 21 Jul 2026
Our take: River Ash Bakery specialises in custom cakes, with many reviewers praising their ability to create visually stunning designs and accommodate last-minute orders.
We see consistent feedback highlighting excellent customer service, prompt communication, and a willingness to tailor orders to specific needs, even under tight deadlines.
Several customers have lauded their ability to deliver complex requests, such as cash-pull mechanisms, with short notice and without additional premiums.
However, we note a significant point of contention regarding the actual taste and quality of the cake itself.
While some reviews mention the cake tasted good, a notable criticism points to a rough sponge texture, thin cream layers, and a lack of real fruit or flavour, especially for a custom cake priced over $200.
This suggests a potential inconsistency in product quality or a mismatch between aesthetic appeal and culinary execution.
Verdict: Best for highly customised, visually impactful cakes where design is the priority, especially for urgent orders.
Be aware that the taste and texture of the cake itself may be inconsistent.
Signature
custom cakes
Price
$$$ ($50+/cake)
Score: 65 · 5 sources
What customers say
River Ash Bakery is highly praised for its custom cakes, with customers consistently highlighting stunning designs, exceptional customer service, and prompt communication, even for last-minute orders.
Many appreciate their ability to accommodate urgent requests, including complex features like cash pull mechanisms, without additional charges.
However, a significant negative experience noted a high price for a cake with simple, printed decorations and a disappointing taste, describing the sponge as rough and the cream layer as thin with minimal flavor.
Google Reviews
Happy with the cake we ordered from River Ash Bakery! The zoo animal theme was done beautifully and the colours/details were even nicer in person. The vanilla flavour was also a pleasant surprise — f…
My first time to order from River Ash Bakery and needed the cake in less than a day. They kindly agreed to do it for self collection, without any express charges ! It was 2 layered Peppa Pig and Rainb…
Having a wonderful birthday cake for happy birthday party, EDD May 2025 Birthday Bash. River Ash Bakery delivered a delightful and tasty cake that perfectly matched the birthday theme! This beautiful…
I had a fantastic experience with River Ash Bakery. Their website was detailed and had pics of the cake for different sizes and tiers. The cake was exactly as it looked on the website and the zoo anim…
River Ash had so many different designs of cakes on their website and I was able to find a few that suited my baby’s party theme. The vanilla cake was very well received by my guests who felt that it…
Reviews from Google
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