Claim this listing to add loyalty, referral program, and marketing tools.
Trusted by 41 outlets across Singapore
28,300+ members · 22,200+ coupons redeemed · 2,300+ referrals generated
Sembawang Confectionery
6 Beach Rd, #01-4869, Singapore 190006
Sembawang Confectionery is a bakery located on Beach Road in Kallang. Visitors appreciate the shop's offerings, with a 4.5 rating from over 100 reviews.
Opening Hours
Want a loyalty program here?
Sign up to be notified when Sembawang Confectionery launches their rewards program.
STAMPEDE Score
Moderate confidenceScore: 80 / 100
Based on 4 data points · Updated 1 month ago
Editor’s Note
Last updated 3 Aug 2026
Our take: Sembawang Confectionery, despite its name, is a Beach Road institution known for its old-school bakes and nostalgic charm.
We see a strong sentiment for their traditional offerings, particularly the cream cakes, which many describe as a 'reminiscent trip down memory lane.' Their collaboration with Dona Manis Cake Shop for pop-ups also highlights a commitment to heritage baking.
While the custard puffs might not impress everyone, the sliced cakes and breads, especially the tuna mayo and egg mayo varieties, receive consistent praise.
Many reviewers highlight the excellent value for money.
We think this bakery is a solid choice for those seeking classic, unpretentious bakes that evoke a sense of nostalgia.
It's a reliable spot for a quick snack or to pick up a loaf of thick toast.
Best for a casual visit when you're in the Kallang area, especially if you appreciate traditional, no-frills confectionery.
Signature
old school cream cakes
Score: 80 · 4 sources
What customers say
Sembawang Confectionery, located on Beach Road, is praised for its nostalgic, old-school bakes, particularly the cream cakes, sliced cakes, and various breads like tuna mayo and egg mayo.
Customers appreciate the value for money and the comforting, buttery perfection of their offerings, including collaborations with Dona Manis Cake Shop.
While most items receive high acclaim, the custard puff was noted as not particularly impressive by one reviewer.
Google Reviews
They collab with Dona Manis Cake Shop, the OG from Katong Shopping Centre and has a a pop-up at Jewel till 28 Feb 2026 🍌🥧 omg it’s their cakes is giving nostalgia, comfort, and buttery perfection �…
I passed by this area multiple times and did not notice there was an old-school bakery here until about a week ago. I was intrigued by the name Sembawang, given that they are actually located in Beach…
I recently had the pleasure of visiting an old school bakery that left me with a heartwarming sense of nostalgia. This hidden gem near Golden Mile Hawker Centre boasts a wide array of delectable bread…
We pass by this bakery, a very old school bakery that been ard for a long time. It never failed to make me stop to see what's available everytime. Love all the old school bakes. The cakes, the tarts,…
Reviews from Google
More content coming as we discover reviews and videos about this restaurant across the web.
✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.