Claim this listing to add loyalty, POS, and marketing tools.
Sembawang Confectionery
6 Beach Rd, #01-4869, Singapore 190006
Opening Hours
STAMPEDE Score
Moderate confidenceScore: 65 / 100
Based on 5 data points · Updated 9 days ago
Editor’s Note
Last updated 29 May 2026
Our take: Sembawang Confectionery, despite its name, is located on Beach Road and offers a range of old-school bakes.
We note a collaboration with Dona Manis Cake Shop, which has a pop-up at Jewel, suggesting a shared heritage appeal.
Reviewers frequently praise their 'heritage cakes' for being soft and traditional, with some specifically mentioning the 'old school cream cakes' as a highlight.
The tuna mayo and egg mayo breads also receive positive mentions.
However, there are inconsistencies in quality.
While some find the cakes nostalgic and buttery, others report the banana cake as hard and dry.
A significant concern is a report of a 'funky & rancid' butter cake slice, indicating potential issues with freshness or storage.
Service can also be slow, with only one staff member attending to customers at times.
We'd recommend focusing on their heritage cakes and savoury breads, but advise caution with other items and to inspect purchases for freshness.
Best for those seeking a taste of traditional bakes, but be prepared for potential variability.
Signature
heritage cake
Score: 65 · 5 sources
What customers say
Sembawang Confectionery, despite its Beach Road location, is praised for its nostalgic, old-school bakes, particularly the heritage and cream cakes which offer good value.
While some items like the tuna mayo and egg mayo bread are well-received, the custard puff and banana cake have been noted as underwhelming.
A significant concern is the occasional issue with stale or rancid butter cake, raising food safety worries.
Google Reviews
They collab with Dona Manis Cake Shop, the OG from Katong Shopping Centre and has a a pop-up at Jewel till 28 Feb 2026 🍌🥧 omg it’s their cakes is giving nostalgia, comfort, and buttery perfection �…
I passed by this area multiple times and did not notice there was an old-school bakery here until about a week ago. I was intrigued by the name Sembawang, given that they are actually located in Beach…
I just bought this box of butter cake slice from this old sch bakery at Beach Road. Cashier was the Chinese lady in black rim glasses this aftn. When I opened the box, the sliced cakes smelled instant…
Came down to beach road after I saw an article about this old school confectionery. Only 1 staff attending customers. The heritage cake are not bad, quite soft and traditional. I will come back for mo…
I recently had the pleasure of visiting an old school bakery that left me with a heartwarming sense of nostalgia. This hidden gem near Golden Mile Hawker Centre boasts a wide array of delectable bread…
Reviews from Google
More content coming as we discover reviews and videos about this restaurant across the web.
✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.