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Sing Hon Loong Bakery
4 Whampoa Dr, Singapore 327715
Sing Hon Loong Bakery in Novena offers freshly baked goods at budget-friendly prices. Located at 4 Whampoa Drive, the bakery draws regular customers who appreciate its selection and value.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 85 / 100
Based on 4 data points · Updated 2 days ago
Editor’s Note
Last updated 19 Oct 2026
Our take: Sing Hon Loong Bakery offers a taste of old-school Singaporean baking, focusing on traditional bread and buns.
Reviewers consistently highlight the nostalgic atmosphere and the comforting, familiar flavours.
We note that the bakery has adjusted its operating hours, no longer 24/7, but continues to be a regular stop for many who appreciate its heritage.
The bread is described as soft, fluffy, and flavourful, with a firm texture.
The curry bun, priced at $1.30, is a standout item, frequently mentioned for its popularity and tendency to sell out quickly.
This is a place for those seeking classic, no-frills baked goods that evoke childhood memories.
We'd recommend visiting for a reliable, budget-friendly option that supports local heritage.
Signature
curry bun ($1.30)
Price
Below $10/person
Score: 85 · 4 sources
What customers say
Sing Hon Loong Bakery is highly praised for its traditional, old-school bread and nostalgic atmosphere, with customers frequently highlighting the soft buns, classic loaves, and particularly the curry bun for its freshness and generous filling.
Many appreciate the bakery's dedication to preserving heritage recipes and its budget-friendly prices, making it a beloved local institution despite no longer operating 24/7.
Google Reviews
If you’re someone who loves the comforting taste of old-school, traditional bread, then Sing Hon Long Bakery is truly a gem you must visit. The moment you step near the shop, you can already feel that…
I was brought here by a friend who has fond childhood memories of this bakery. The bread is truly flavorful with a firm, satisfying texture. I also enjoyed the charming, nostalgic atmosphere.
14/Jun/2025 Takeaway 1 white loft, 1 baguette & 1 creamy peanut butter, was good! This is my regular place to go for the traditional bread. They have adjusted their operating hours, used to be 24/7. T…
Love and support our heritage is what we always do. This is one of the oldest humble, our proudest local traditional bakery. Run by a dedicated family. Everytime we walk past, we would linger and adm…
Reviews from Google
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