More in Choa Chu Kang
Is this your business?

Claim this listing to add loyalty, POS, and marketing tools.

Claim this business

Swee Heng Bakery

3.2(17)on Google$bakerychoa chu kang

818 Choa Chu Kang Ave 1, #01-03 Keat Hong Mirage, Singapore 680818

Takeout

Opening Hours

Today (Monday)7:00 AM – 9:30 PM

STAMPEDE Score

Moderate confidence
C+Worth a visit

Score: 68 / 100

Atmosphere60
Queue wait30
Food quality75
Value for money80

Based on 5 data points · Updated 9 days ago

Editor’s Note

Last updated 30 May 2026

Our take on Swee Heng Bakery, particularly the Keat Hong Mirage outlet, is that it functions as a reliable neighbourhood bakery, offering a wide variety of local buns and pastries at an affordable price point.

Reviewers consistently highlight the fresh baked goods, with the Strawberry Roll noted for its lightness and the Crispy Cheese Sticks praised for their crunch and flavour.

The Salted Caramel Cake also receives specific mention for its quality, rivalling more expensive alternatives.

However, we observe recurring feedback regarding service speed, with some customers experiencing significant wait times, even with multiple staff members present.

While some praise staff helpfulness, particularly towards elderly customers, others report issues with specific requests, such as adding more kaya and margarine to bread.

We think this suggests an inconsistency in customer service that can impact the overall experience.

Despite these operational hiccups, the bakery remains a popular choice for its value and product range.

We'd recommend visiting during off-peak hours to mitigate potential queue frustrations.

Signature

Crispy Cheese Sticks

Best time

Off-peak hours to avoid queues

Wait time

Can be long during busy periods

Price

Below $10/person

Score: 68 · 5 sources

What customers say

Swee Heng Bakery is generally praised for its affordable, high-quality local buns, loaves, and cakes, with specific mentions of the Strawberry Roll, Crispy Cheese Sticks, and Salted Caramel Cake as standout items.

Customers appreciate the wide variety of baked goods and helpful staff, particularly in assisting elderly patrons.

However, some negative feedback highlights slow service at the cashier and staff unwillingness to accommodate simple requests like adding more spread to bread.

Affordable prices & valueWide variety of baked goodsStaff helpfulness & service qualitySlow cashier service
60% positive0% neutral40% negative

Google Reviews

★★★★C· a year ago

Swee Heng Bakery at Keat Hong Mirage is part of a well-known local chain offering a wide range of freshly baked goods. The small outlet has a simple, clean setup and is popular with residents in the a…

★★★★apple· 11 months ago

Cashier damn slow. 2 staff still can take so long. Wasting all customers time. 1 hour ago i pass by already long q till now.

★★★★★Lovey Meow· 2 years ago

Wide variety of buns. Personally witnessed staff helping elderly who have difficulties in picking up the buns. Thumbs up. Edit: Those that cut queue and behave rudely to staff, please reflect on your…

★★★★Fatimah Abdul Rahman· 2 years ago

Buy normal bread spread with Kaya and Margarine, asked to add more ,the auntie refuse, now feel like eating white bread only without anything. It doesn't cost much if you satisfied a customer by putti…

★★★★★Cheryl Ang· 4 years ago

High quality local buns, loaves and cakes at affordable prices. One item that truly surprised me was the salted caramel cake. Taste as good (or even better) than some expensive bakeries!

Reviews from Google

More content coming as we discover reviews and videos about this restaurant across the web.

✨ Verified businesses get weekly AI-refreshed content, editorial reviews, and the full marketing suite. Claim this business to unlock.