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Swee Heng Bakery
377 Hougang St. 32, B1-14 Hougang RiverCourt, Singapore 530377
Swee Heng Bakery is a budget-friendly bakery located in Hougang at Hougang RiverCourt. The shop offers a selection of baked goods and operates in the Hougang area.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 30 / 100
Based on 4 data points · Updated 1 month ago
Editor’s Note
Last updated 3 Aug 2026
Our take on Swee Heng Bakery in Hougang suggests a mixed experience for customers.
While the bakery offers a wide variety of baked goods, including bread, cakes, and crackers, and some patrons have praised their birthday cakes for being "very nice and not too sweet," there are significant concerns regarding service and product availability.
Several reports highlight issues with staff attentiveness and rudeness, with one customer detailing a specific incident involving a cashier prioritizing personal conversation over serving and then mishandling an order.
Another recurring complaint is the frequent unavailability of waffles, even at different times of the day.
Additionally, we note a significant price increase on items like the Salted Bean bun, which rose from $2.60 to $3, and bundle deals, which increased from $4 to $5, a jump that some customers find disproportionate compared to other heartland bakeries.
We'd recommend visiting with tempered expectations regarding service and product availability, especially for specific items like waffles.
It's a budget-friendly option, but be prepared for potential inconsistencies.
Signature
Salted Bean bun
Price
Below $10/person
Score: 30 · 4 sources
What customers say
Swee Heng Bakery in Hougang faces significant customer dissatisfaction, primarily due to perceived rude and unprofessional staff, particularly a Vietnamese lady mentioned in one review, and frequent unavailability of popular items like waffles.
While some acknowledge a wide variety of baked goods and a pleasant birthday cake, recent price increases are also a point of contention among customers.
Google Reviews
There is a Vietnamese lady who always prioritise talking to doing her work and serving customers. I stood at the cashier for almost one minute looking at her talking and showing her stuff on her phone…
Fully understand prices has increased across all sectors due to current market situation. But comparing to other heartland bakeries, Swee Heng has increased their prices with big jump. Example like th…
Edited Oct25- The staff managing this outlet is so buay gan wan. Terrible service. Big, clean and lots of variety of bakes and snacks. Bread, cakes, mooncake, swiss rolls, big containers of different…
the worst bakery ever!! went at 6.30pm but told me waffle was finished. went at 1pm, WAFFLE WAS FINISHED TOO!!?? this didn't happen once or twice. 4 times i went there, same answer!! this is ridiculou…
Reviews from Google
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