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Sweetlands Confectionery & Bakery
10 Kim Keat Ln, Singapore 328867
Sweetlands Confectionery & Bakery in Novena offers freshly baked goods and confectionery at budget-friendly prices. Located at 10 Kim Keat Lane, the bakery draws regular visits from customers who appreciate its selection of sweet treats and pastries.
Opening Hours
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STAMPEDE Score
Moderate confidenceScore: 80 / 100
Based on 5 data points · Updated 1 month ago
Editor’s Note
Last updated 21 Jul 2026
Sweetlands Confectionery & Bakery is a classic, old-school bakery known for its freshly baked, preservative-free bread and generously sized buns.
We think it's a solid choice for those seeking traditional local bread, especially for making kaya toast at home.
Reviewers consistently praise the soft, pillowy texture of the buns, often noting a pleasant sweetness.
While some find the kaya and orh nee buns overly sweet, the sweet potato bun, priced at around $1.30 when part of the 3-for-$4 deal, comes highly recommended for its small, flavourful chunks.
The bakery operates almost 24/7, with evenings being a particularly good time to visit as loaves are baked for island-wide distribution.
We'd recommend Sweetlands for a taste of nostalgia and reliable, fresh bread, but perhaps stick to the less sweet bun options.
Signature
sweet potato bun
Best time
evenings for fresh loaves
Price
Below $10/person
Score: 80 · 5 sources
What customers say
Sweetlands Confectionery & Bakery is praised as an old-school bakery offering fresh, soft, and generously portioned buns and traditional bread.
Customers particularly enjoy the chicken floss, mashed potato & cheese, garlic, butter sugar, and kaya buns, noting their delicious taste and suitability with coffee.
While some find certain filled buns, like orh nee and kaya, overly sweet, the sweet potato bun with chunks is a standout.
The bakery is also known for its fresh daily bread, often baked overnight, and the presence of pet tortoises outside.
Google Reviews
Old school bakery! You can smell freshly baked bread once you arrived. The portion of individual buns is huge! Nice soft buns.
This afternoon, 27 March bought sweet potato bun, salty bean bun, potato nachos cheese bun. There are so many flavours to choose from such as coconut, shrimp, curry, blueberry cream, yam. Kaya, cheese…
The real thing 本物ですよ！ No frills. Blink and you will miss it. Takes the phrase "hidden gem" to a whole new level. This is the bread of our childhood. Tastes correct. Watch the Mediacorp documentary 夜行人…
After having kaya toast for breakfast, my kid requested for traditional bread loaf, so she can make her own toast at home. I swung by this bakery that bakes traditional local bread. They also have bu…
Bought a $2 hua-bao loaf and 3 buns for $4. Orh nee and kaya ones tastes almost the same and veryyyyy sweet, while the sweet potato 🍠 tastes the best with small sweet potato chunks inside. Would onl…
Reviews from Google
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