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28,300+ members · 22,200+ coupons redeemed · 2,300+ referrals generated

The White Label

4.5(1,940)on Googlefrenchrochor

101 Jln Sultan, #01-02 The Sultan, Singapore 199002

The White Label serves Western cuisine in Rochor at 101 Jln Sultan, #01-02 The Sultan. Diners have left a 4.5 rating across nearly 1,900 reviews.

Dine-inTakeoutDeliveryWheelchair accessible

Opening Hours

Today (Monday)11:00 AM – 10:00 PM

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STAMPEDE Score

Moderate confidence
AExcellent

Score: 85 / 100

Atmosphere85
Consistency75
Food quality88
Value for money80

Based on 4 data points · Updated 1 month ago

Editor’s Note

Last updated 3 Aug 2026

Our take: The White Label offers a French-fusion Western menu within The Sultan hotel, garnering a strong 4.5/5 rating from nearly 2,000 reviews.

Diners consistently praise the elegant setting and the value of their set lunches.

Signature dishes like the steak and fries are noted for being served piping hot, and starters such as the burrata salad receive high marks for depth of flavour.

Desserts like the Ondeh Ondeh cake and Black Forest cake are also frequently highlighted.

While many dishes are celebrated for their strong flavours and excellent execution, some reviewers found certain items, like the crab and tobiko bruschetta or the korma, to be less impactful or overly sweet.

Service is generally described as good and attentive, though some experiences note staff being busy during peak times.

We think it's a solid choice for a well-executed lunch in a pleasant atmosphere, especially if you're looking for a French-fusion experience.

Signature

Steak and fries

Best time

Lunch

Score: 85 · 4 sources

What customers say

The White Label generally receives high praise for its elegant French fusion cuisine, with many diners highlighting the value of set lunches and the quality of dishes like the steak and fries, burrata salad, and cornish hen.

While service is often described as excellent and attentive, some customers note that staff can appear busy, leading to occasional difficulties in getting attention.

A few dishes, such as the crab and tobiko bruschetta, korma, and sweet and spicy chicken karaage, have been found to be underwhelming or bland by some, contrasting with the overall positive reception for the food's strong flavors and unique twists.

Elegant French fusion cuisineValue for money set lunchesAttentive service, despite busy staffInconsistent quality of some dishes
80% positive10% neutral10% negative

Google Reviews

★★★★★Amy Hsu· a month ago

Elegant french fusion restaurant. Set lunches were value for money. Steak and fries were served piping hot. Starters like burrata salad was on point and had depth of flavour. Food was more of the stro…

★★★★steven lim· 3 months ago

We had a nice lunch here. The setting was nice and was set within a boutique hotel. Noise levels were high, but we could still chat. Service was good and friendly and both sparkling and still water…

★★★★★Emelia Mustaffa· 2 months ago

First time coming here and we had such a wonderful time! Top dishes for me were the Cauliflower cream soup with ebi sakura, salad and belinjau keropok with mascarpone that was topped with Chinese chi…

★★★★★afra khumaira· 8 months ago

I had amazing time dining at the White Label, the restaurant is attached to the Sultan Hotel Singapore. The starters, mains, dessert and drinks were well made. The only downside is juts the staff seem…

Reviews from Google

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